Why we exist

We exist to stand up for women, and to provide agency to individuals that have felt powerless. We code switch on our own terms and leverage the power that comes with being different. We're tough, we're cute and make the best damn hiking socks around. To learn more, read our brand manifesto linked below.

Brand Manifesto

Features that keep up!

Tough Cutie Eve features and benefits diagram

Meet Our Founder, Brittany Coleman

After years of working in the basic apparel industry for some of the most iconic brands, I decided to take the plunge and design my own line of women’s socks & leg wear. I started Tough Cutie as a way to both literally, and figuratively, support women in our walk-through life - as adventurers, entrepreneurs, caregivers and everything in between.

  • Brittany Coleman, Founder of Tough Cutie, Women's Hiking Socks, in business attire
  • Brittany Coleman, Founder of Tough Cutie, Women's Hiking Socks, in hiking attire

In her shoes

A collection of stories of women living our daily lives as adventurers, entrepreneurs, caregivers and everything in between....plus a few other interesting happenings, tips and tricks!

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Follow us on Instagram @ToughCutieBrand!

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