Why we exist

We exist to stand up for women, and to provide agency to individuals that have felt powerless. We code switch on our own terms and leverage the power that comes with being different. We're tough, we're cute and make the best damn hiking socks around. To learn more, read our brand manifesto linked below.

Brand Manifesto
Eve in the color black
Eve in the color purple
Eve in the color gray
Eve in the color lavender
Eve in the color dark blue
Eve in the color light blue
Eve in the color rouge/pink

Tough Cutie

Eve The Original Ladies Light Weight Hiker Crew

$25.00 USD
$25.00 USD
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Meet Our Founder, Brittany Coleman

After years of working in the basic apparel industry for some of the most iconic brands, I decided to take the plunge and design my own line of women’s socks & leg wear. I started Tough Cutie as a way to both literally, and figuratively, support women in our walk-through life - as adventurers, entrepreneurs, caregivers and everything in between.

  • Brittany Coleman, Founder of Tough Cutie, Women's Hiking Socks, in business attire
  • Brittany Coleman, Founder of Tough Cutie, Women's Hiking Socks, in hiking attire

Featured in

  • The Daily Outdoor Retailer Logo
  • Outside Business Journal Logo
  • Women's Wear Daily Logo
  • Actionhub Logo

Testimonials

  • Quote about women's hiking socks
  • Quote about women's hiking socks
  • Quote about women's hiking socks
  • Quote about women's hiking socks

In her shoes

A collection of stories of women living our daily lives as adventurers, entrepreneurs, caregivers and everything in between....plus a few other interesting happenings, tips and tricks!

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Follow us on Instagram @ToughCutieBrand!

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