Why we exist
We exist to stand up for women, and to provide agency to individuals that have felt powerless. We code switch on our own terms and leverage the power that comes with being different. We're tough, we're cute and make the best damn hiking socks around. To learn more, read our brand manifesto linked below.
Features that keep up!
Meet Our Founder, Brittany Coleman
After years of working in the basic apparel industry for some of the most iconic brands, I decided to take the plunge and design my own line of women’s socks & leg wear. I started Tough Cutie as a way to both literally, and figuratively, support women in our walk-through life - as adventurers, entrepreneurs, caregivers and everything in between.
I love these socks! When I put them on, they hugged my feet around the middle, which felt so good, like a mini massage. I wore them both for hiking and for warmth around the house. They fit well (they don't get bunchy or stretch out), didn't get stinky after multiple days of wearing without washing, and the colors are beautiful.
Just returned from a week hiking in the Rocky Mountain National Park. I didn’t wanna take off these socks and use the others that I had brought along. They are soft, cushioned, and sturdy. They didn’t get stinky and it seems like they will last a long long time. I especially liked the way they were woven so they are easy to put on over my soaked liners. Plus, the color variations were really beautiful and cheery. The special bonus that come from a woman owned, BIPOC company makes them all the better! I’ll be sending friends!
Over a decade ago I found out how important good quality socks while adventuring. I sprung for some pricey socks and was satisfied with how that went. But today? Today, the Tough Cutie socks elevated the playing field. Satisfied? Nah, I’m ecstatic. Unbelievably comfortable, light weight, and breathable. If you’re gonna do it, do it right.
LOVE my new socks! I wore them backpacking last week in the Wallowas. They are lightweight enough to not overheat, but give your feet enough cushion and coverage for a long day of hiking. Love the bright, saturated color too.
These socks are very high quality. You can tell right away that they were thoughtfully designed and well built. They are comfortable and supple and provide a snug feel without being too tight. Makes my feet feel like they are getting a hug.
In her shoes
A collection of stories of women living our daily lives as adventurers, entrepreneurs, caregivers and everything in between....plus a few other interesting happenings, tips and tricks!