Why Tough Cutie?
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Made for the Perfect Hike
Every part of Eve is thoughtfully designed from the 360° arch support that keeps our bodies aligned and balanced to the targeted cushion in the heel and toe that supports and lifts you higher!
Dual Tone Mesh Keeps Your Feet So Fresh
Keeping your feet ventilated and dry is critical to reduce the sweat and bacteria build up that cause stinky feet. During outdoor treks, mesh is your friend, reducing that moisture and friction that causes blisters.
Stays Up Stays Tough
Fortified spandex and flex grooves throughout the leg and ankle ensure Eve stays up through tough activities. Plus we flattened the toe seam to keep from tugging on tired toes!
Our Core Team
Brittany Coleman
Founder and CEO
After years of working in the basic apparel industry for some of the most iconic brands, Brittany decided to take the plunge and started Tough Cutie as a way to both literally and figuratively support working women in their walk through life. In addition to supporting women, she also specializes in sarcasm and laughing at her own jokes (typically before she can even tell them)!
Regina Bunch
Product Design
Before joining our company, Regina designed for some of the most well-known sock brands in the country, including the #1 work sock brand in America. Regina's keen eye for sporty yet feminine design along with her understanding of sock construction, yarn details and fit make her indispensable!
Iris Jackson
Administration
Everybody who's anybody knows that behind all great products is an equally great mom. And this one just happens to be Brittany's! Besides doing the usual mom thing, including but not limited to worrying (a lot) and knowing exactly what to say, Iris also brings her uncanny ability to always figure out how to make things work!
Premium Quality You Deserve
The Best Outdoor Socks are Made of Merino Wool
Eve is made of Merino wool, a natural, biodegradable fiber that does not require any chemical treatments and is easy on the environment. Bonus: it’s also naturally sweat wicking, anti-bacterial and breathable!
Quality That Can Keep Up
The truth is not enough women’s socks are designed to truly support us throughout our busy days - the quality is just not there. Poorly designed socks bunch up around our ankles after a long hike, they wear out too quickly, and quite frankly they just can’t keep up.
Women Owned Value Chain
Eve is manufactured right here in the USA by a woman-owned and operated, WRAP-certified sock manufacturer. In fact, most of our value chain is made up of women-run companies.