I got these as part of a "mystery bundle sale" and am so glad I did. I've been wanting to try merino wool socks for awhile and this was the perfect way. They are so pretty, she happens to use a lot of my personal favorite colors haha. And they are very comfortable. It can be a bit warm for summers in South Texas, but it wasn't as much as I feared it could be. They also made breaking in new boots a better experience because they were so much thicker than my other socks. I'll have to try to remember to update this when I wear them through my first winter!

I brought 2 pairs of the Classic Wool Hiker on a 7-day hike with limited opportunity for washing. Despite steep climbs, equally steep descents, along with wet muddy conditions I had no blisters and no stink. I was able to sink wash every other day and they dried by morning. These are my new favorite sock.

Love these! They don't slip like most no show socks. I love how there is more toe room than most socks. I prefer merino wool socks and these are great- can't wait to add more ToughCuties to my sock drawer

I hate "invisible" socks. They always fall down into your shoe and that doesn't work. It is uncomfortable and causes blisters. These don't do that. They fit your foot well. They don't shrink even when machine washed (the first pair I bought oversized, because that is what I've encountered with other brands and I knew we wouldn't wash them specially). I'm very happy I gave this brand/company a try.

fit well and function like socks. love the designs too

These socks love my feet, and they are perfect. As a trail runner, I prefer this height of sock and these Cuties deliver. They are soft and yet gently hug my footsies. My only complaint is that they sell out in my size too soon. LOL!

I saw this company on Shark Tank. I was impressed by the founder and the socks looked well designed. After buying a few pairs immediately and loving their fit and performance, I ordered six more pair from their website. I'll be gifting a few pairs to my friend for our hiking trip this summer! I'm sure she'll love them as much as I do. MORE COLORS PLEASE!

I am really impressed with these socks. Darn Toughs are normally my go to. I am quite hard on my socks as I am an avid thru-hiker who will backpack up to 3000km/year.
These are just as durable as my Darn Toughs but feel softer and more contoured to my foot shape. They maintain their softness even after multiple washes which is definitely not true of my Darn Toughs. They are padded in the right places but don’t feel bulky. They fit true to size (I wear 7.5 women’s shoe and the small fits perfect). I would definitely recommend these to the thru-hiking community!

I bought these for my trip to Scotland and it was worth the investment! I wanted socks that were supportive, stays up during long walks, and resists blisters. It performed as advertised. Loved it

LOVE these socks! They fit me really well and are super comfortable. They are a bit tight on my calves by the end of the day but the cushion is in the right places and I’m excited to wear them hiking this summer!

Got to wear these hiking today. It was about 80° and the socks kept my feet comfy all day! My feet got warm, but I’m thinking it’s because of the waterproof boots. Sometimes you get that foot ache after being on them all day, but I didn’t have that at all after wearing these socks. That’s kind of a big deal for me! After this experience with Tough Cuties, I’m probably going to buy more to have them on hand. I’d like to try the short socks and see how they do.

Bought 3 pairs for trail running. They’re great!

I have worn many different kinds of socks geared towards many levels of exercise enthusiasts and by far, Tough Cutie socks are my favorite. They are of very good quality, they are comfortable, they provide arch support and they don't slip. I highly recommend tough cutie socks!

These are the most comfortable socks ever! I love how they fit—they stay in place, never feel loose, yet aren’t too tight. I seriously hate taking them off! I wear them all day, from the gym to work, and even after getting home and getting cozy, I keep them on. That’s a first. I usually put on big, oversized, fluffy socks, but these feel better. And as soon as I get out of the shower, they go right back on.

And to think I almost didn’t buy them for two reasons. First, I’ve never been able to wear clothing with even a hint of wool. But these? I’d never know they had wool in them—there’s no scratchiness at all. Second, the photo made it look like they were ruffled at the top, which seemed odd. But since the description didn’t mention ruffles, I took a chance and bought a pair. Whew! No ruffles. Needless to say, I’ll be getting more!

I’m always on the lookout to find new socks to wear to work and on the occasional short hike. I remember seeing this company on Shark Tank and I’m already a fan of another sock company who was on the show, but who doesn’t need more socks?!

Being woman owned is what brought me to their site to browse. We know how we want our clothes to fit so I was sure the size sock I ordered would be right the first time. The colors are cute and the selection is just big (or small) enough that I’m not spending forever trying to figure out what style I want then just leaving the site because I’m overwhelmed by the selection.

I just got my socks today - I opted for one of the three pack specials - and they’re great! Comfortable and I love the colors! I am excited to give them a try. I wear a size 11 shoe and went with the large pairs of socks. They’re perfect. No bunching in the toe and the heel stays where it should. There’s a little compression in the arch, which is nice. I got the “light” socks and they do feel light enough for a hike on a warm day. I’ll find that out later in the summer.

I used to think spending a lot of socks was silly. I’m on my feet at work and just within the last 8 years or so I realized comfortable socks inside a good pair of work boots play a big part of keeping my feet happy. I’ve only tried my new socks on, but I’m already a huge fan! My review is long, but when I like something I want people to know.

These socks are soft, yet stay up on your feet - 'doing their best job.' I also love that they are ethically made socks "No Planet B" I bought a second pair for my eldest, cause I love them so much!

Took 2 long walks and feet stayed dry and felt good

Absolutely love them. Bought one pair - will be buying more. They’re soft and I love the colors.

Brittany has created the best sock to ever happen; I have never met a more perfect sock. (I mainly wear them for trail running but for day-to-day use as well.) I have four pairs and it is not enough :,-0 (I rewear them until it feels like I'm risking foot fungus). Excited for when more colors drop...but in the meantime will be doubling up on colors I currently have. (I know this seems way over the top, but I am not exaggerating when I say that my high-arched, trail-trodden feet literally did not know comfort until they met these socks.)

I’ve been wearing them for about a week, I like to test out wool socks by wearing them multiple days. They are holding up great, no smell and still have good padding. The colors are really lovely. Would definitely buy more.

Saw these on shark tank and decided to give them a whirl for my upcoming backpacking trip. They were absolutely perfect, so comfy and I love the colors. Would definitely buy again

I initially bought these socks because I wanted to support a black woman in business. However, these socks are the most comfortable socks I have ever worn in my life!!! The amount of support the softness and the durability of them are… Chefs kiss!! I will be purchasing more! (*whispers* I hope more colors will be available in the future)

I bundled three pairs and they are my new favorite pairs of socks!! They're comfortable, cushioned well, and come in cute colors! I'm obsessed w the violet color. So happy to have come across this small brand, very glad to give them my business and would instantly recommend them to anyone.

Love the comporte and support they provide. Thank you!

I love how these socks have the right amount of compression and extra padding on the heels and soles. My feet were very comfortable. I purchased two pairs and will be buying these as gifts for friends and family.